Discover Seoul

Your complete guide to this amazing destination

Discover the best things to do in Seoul with our 2025 guide. Explore top attractions, cultural experiences, and hidden gems. Plan your Seoul itinerary today!

Discovery Insights

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Local Insider Secrets

1

Visit Gyeongbokgung Palace on Wednesdays at 10:00 AM to witness the Sanggung Costume Experience, a traditional reenactment, with fewer crowds than weekends.

2

Purchase a T-money card at any convenience store near a subway station for easy access to public transportation. Download the KakaoMetro app for real-time train schedules and platform information. Remember to tap your card when entering and exiting the subway.

3

A realistic budget for 3 days in Seoul is approximately ₩300,000. This includes ₩90,000 for meals (₩30,000 per day), ₩30,000 for transport (₩10,000 per day), ₩120,000 for attractions (₩40,000 per day), and ₩60,000 for miscellaneous expenses.

4

Head to Namdaemun Market for authentic Korean goods, including traditional clothing, kitchenware, and ginseng. Bargain politely, starting with a lower offer than the displayed price and working your way up to a mutually agreeable price. Aim to reduce the initial price by 10-20%.

5

Avoid the restaurants immediately surrounding Myeongdong subway station, as they tend to be overpriced and cater to tourists. Instead, venture into the smaller alleys for local eateries offering better value and more authentic Korean cuisine. Try the restaurants on Euljiro street.

6

Attend the Seoul Lantern Festival in November, which features stunning lantern displays along Cheonggyecheon Stream. Be aware that this event attracts large crowds, so plan your visit accordingly and use public transport. The Yeouido Cherry Blossom Festival in early April can cause transport delays.

Dining & Food

Best Cafes

Anthracite Coffee Roasters,Fritz Coffee Company,Cafe Onion

Top Restaurants

Tosokchon Samgyetang,Osegyehyang,Maple Tree House

Food Markets

Gwangjang Market,Namdaemun Market,Noryangjin Fish Market

6 Photo Spots

1

Gyeongbokgung Palace

Hyangwonjeong Pavilion and Geunjeongjeon Hall

2

Bukchon Hanok Village

Hanoks with Gyeongbokgung Palace in the background

3

Myeongdong Shopping Street

Brightly lit storefronts and bustling crowds

4

N Seoul Tower

Panoramic city views at sunset

5

DMZ (Demilitarized Zone)

The Joint Security Area (JSA)

6

Insadong

Traditional crafts and tea houses

Budget Breakdown

Free Activities

  • Walking tour of Bukchon Hanok Village
  • Visiting Olympic Park
  • Exploring the War Memorial of Korea

Budget-Friendly

  • Street food at Gwangjang Market (₩10,000-₩20,000)
  • T-money card for public transport (₩2,500 + top-up)
  • Hanbok rental near Gyeongbokgung Palace (₩10,000-₩20,000)

Splurge-Worthy

  • Luxury hotel in Gangnam (₩200,000+ per night)
  • Fine dining experience (₩100,000+ per person)
  • Private DMZ tour (₩150,000+ per person)

Quick Facts

Total Attractions: 13

Free Activities: 3

Average Time per Attraction: 1-2 hours

Walking Friendly: Yes

Public Transport Quality: Excellent

Complete Seoul Guide

1

Gyeongbokgung Palace

Moderate 2-3 hours

Gyeongbokgung Palace, the largest of Seoul's Five Grand Palaces, is a must-see. It showcases stunning Joseon dynasty architecture and beautiful garden...

Rent a hanbok (traditional Korean dress) near the palace for free admission and stunning photos....
2

Bukchon Hanok Village

Moderate 2-3 hours

Wander through the charming Bukchon Hanok Village, a historic neighborhood filled with traditional Korean houses (hanoks). Explore the narrow streets,...

Visit on a weekday morning to avoid the weekend crowds....
3

Myeongdong Shopping Street

Moderate 2-3 hours

Indulge in retail therapy at Myeongdong Shopping Street, a vibrant district known for its fashion boutiques, cosmetic shops, street food stalls, and e...

Look for the smaller, lesser-known shops for unique finds and better deals....
4

N Seoul Tower

Moderate 2-3 hours

Ascend the N Seoul Tower on Namsan Mountain for panoramic views of Seoul. Enjoy the observation deck, restaurants, and love lock bridge. Take a cable ...

Visit on a weekday to avoid long queues for the cable car and observation deck....
5

DMZ (Demilitarized Zone)

Moderate 2-3 hours

Take a tour to the DMZ, the border between North and South Korea, for a unique and sobering experience. Learn about the Korean War and the divided pen...

Book your DMZ tour well in advance, as spots fill up quickly....

Gyeongbokgung Palace

Moderate 2-3 hours Photo Spot

Gyeongbokgung Palace, the largest of Seoul's Five Grand Palaces, is a must-see. It showcases stunning Joseon dynasty architecture and beautiful gardens. Explore the palace grounds, visit the National Palace Museum, and witness the changing of the guard ceremony. I found the intricate details of the architecture truly captivating. It's a place where you can easily spend hours. Perhaps you'll even catch a glimpse of a traditional Korean wedding!

Insider Tip

Rent a hanbok (traditional Korean dress) near the palace for free admission and stunning photos.

Practical Information

How to Get There: Take Subway Line 3 to Gyeongbokgung Station (Exit 5).
Opening Hours: 9:00 AM - 6:00 PM (Closed Tuesdays)
Cost: ₩3,000

Bukchon Hanok Village

Moderate 2-3 hours Photo Spot

Wander through the charming Bukchon Hanok Village, a historic neighborhood filled with traditional Korean houses (hanoks). Explore the narrow streets, discover hidden cafes and art galleries, and enjoy panoramic views of Seoul. Be mindful of residents and keep noise levels down. It's a delightful step back in time, and a great place to soak up the atmosphere. Some say it's best explored early in the morning.

Insider Tip

Visit on a weekday morning to avoid the weekend crowds.

Practical Information

How to Get There: Take Subway Line 3 to Anguk Station (Exit 3).
Opening Hours: Open 24/7 (respect quiet hours)
Cost: Free

Myeongdong Shopping Street

Moderate 2-3 hours Photo Spot

Indulge in retail therapy at Myeongdong Shopping Street, a vibrant district known for its fashion boutiques, cosmetic shops, street food stalls, and entertainment. Discover the latest Korean trends, sample delicious snacks, and experience the energy of Seoul's shopping scene. It's the kind of place you might find yourself spending hours browsing. What to do in Seoul? Shop, of course!

Insider Tip

Look for the smaller, lesser-known shops for unique finds and better deals.

Practical Information

How to Get There: Take Subway Line 4 to Myeongdong Station.
Opening Hours: 10:00 AM - 10:00 PM (Varies by store)
Cost: Free (shopping costs vary)

N Seoul Tower

Moderate 2-3 hours Photo Spot

Ascend the N Seoul Tower on Namsan Mountain for panoramic views of Seoul. Enjoy the observation deck, restaurants, and love lock bridge. Take a cable car up the mountain or hike for a more challenging experience. I found the view surprisingly calming, especially at sunset. You can see the whole city spread out before you. It's a classic Seoul experience.

Insider Tip

Visit on a weekday to avoid long queues for the cable car and observation deck.

Practical Information

How to Get There: Take the Namsan Cable Car from Myeongdong or bus #01 from Chungmuro Station.
Opening Hours: 10:00 AM - 11:00 PM
Cost: ₩16,000 (Observation Deck)

DMZ (Demilitarized Zone)

Moderate 2-3 hours Photo Spot

Take a tour to the DMZ, the border between North and South Korea, for a unique and sobering experience. Learn about the Korean War and the divided peninsula. Visit the Joint Security Area (JSA) and the Third Infiltration Tunnel. It's a powerful reminder of the ongoing tensions. Some say it's an essential experience for understanding modern Korea.

Insider Tip

Book your DMZ tour well in advance, as spots fill up quickly.

Practical Information

How to Get There: Book a guided tour from Seoul.
Opening Hours: Tour dependent
Cost: ₩45,000 - ₩80,000 (Tour cost)

Insadong

Moderate 2-3 hours Photo Spot

Explore Insadong, a district known for its traditional crafts, tea houses, and art galleries. Browse the shops for souvenirs, sample traditional Korean snacks, and experience a tea ceremony. It's a great place to find unique gifts and immerse yourself in Korean culture. I think you'll find something special here.

Insider Tip

Look for hidden tea houses in the back alleys for a more authentic experience.

Practical Information

How to Get There: Take Subway Line 1 to Jonggak Station (Exit 3) or Line 3 to Anguk Station (Exit 6).
Opening Hours: Varies by store
Cost: Free (shopping costs vary)

Olympic Park

Moderate 2-3 hours Photo Spot

Enjoy the vast green spaces of Olympic Park, built for the 1988 Seoul Olympics. Explore the gardens, sculptures, and museums. Rent a bike or take a leisurely stroll. It's a great place to escape the city bustle. Perhaps pack a picnic and make a day of it.

Insider Tip

Rent a bicycle to explore the park more efficiently.

Practical Information

How to Get There: Take Subway Line 5 or 9 to Olympic Park Station.
Opening Hours: Open 24/7
Cost: Free (some museums may have entrance fees)

War Memorial of Korea

Moderate 2-3 hours Photo Spot

Reflect on the Korean War and other conflicts at the War Memorial of Korea. Explore the exhibits, which include military equipment, artifacts, and personal stories. It's a sobering but important look at Korean history. Best things to do in Seoul often include historical reflection.

Insider Tip

Allow ample time to explore the extensive indoor and outdoor exhibits.

Practical Information

How to Get There: Take Subway Line 4 or 6 to Samgakji Station (Exit 1 or 12).
Opening Hours: 9:30 AM - 6:00 PM
Cost: Free

Gwangjang Market

Moderate 2-3 hours Photo Spot

Immerse yourself in the vibrant atmosphere of Gwangjang Market, one of Seoul's oldest and largest traditional markets. Sample street food like bindaetteok (mung bean pancake), mayak gimbap (addictive seaweed rice rolls), and tteokbokki (spicy rice cakes). It's a feast for the senses! Don't be afraid to try something new. I think you'll love it.

Insider Tip

Go with an empty stomach and try a variety of dishes from different vendors.

Practical Information

How to Get There: Take Subway Line 1 to Jongno 5-ga Station (Exit 8).
Opening Hours: 9:00 AM - 6:00 PM (some stalls open later)
Cost: Free (food costs vary)

Tosokchon Samgyetang

Moderate 2-3 hours Photo Spot

Experience authentic Korean cuisine at Tosokchon Samgyetang, a famous restaurant specializing in samgyetang (ginseng chicken soup). Enjoy the flavorful and nourishing soup in a traditional setting. Be prepared for a queue, especially during peak hours. It’s a must-try for food lovers. The best things to do in Seoul often involve incredible food experiences.

Insider Tip

Arrive early or during off-peak hours to avoid long wait times.

Practical Information

How to Get There: Take Subway Line 3 to Gyeongbokgung Station (Exit 2).
Opening Hours: 10:00 AM - 10:00 PM
Cost: ₩18,000 - ₩25,000

Osegyehyang

Moderate 2-3 hours Photo Spot

Enjoy a delicious and authentic vegetarian meal at Osegyehyang. This restaurant offers a variety of flavorful dishes made with fresh, seasonal ingredients. It's a great option for vegetarians and anyone looking for a healthy meal. The ambiance is calm and inviting. Some say it's the best vegetarian food in Seoul.

Insider Tip

Try the vegetarian dumplings and the bibimbap.

Practical Information

How to Get There: Take subway line 3 to Anguk Station (Exit 6)
Opening Hours: 11:30 AM - 9:00 PM
Cost: ₩15,000 - ₩25,000

Lotte World

Moderate 2-3 hours Photo Spot

Have fun at Lotte World, a major recreation complex in Seoul, South Korea. It consists of the world's largest indoor theme park and an outdoor amusement park called 'Magic Island', an artificial island inside a lake linked by monorail, shopping malls, a luxury hotel, a Korean folk museum, sports facilities, and movie theaters. It's a perfect place to spend a day with family or friends.

Insider Tip

Purchase tickets online in advance to skip the line.

Practical Information

How to Get There: Take Subway Line 2 or 8 to Jamsil Station.
Opening Hours: 10:00 AM - 9:00 PM
Cost: ₩62,000

Han River Cruise

Moderate 2-3 hours Photo Spot

Enjoy a relaxing cruise on the Han River, offering stunning views of the Seoul skyline. Choose from daytime or nighttime cruises, some with live music or fireworks. It's a great way to see the city from a different perspective. I found the nighttime cruise particularly magical. The city lights reflecting on the water are beautiful.

Insider Tip

Book your cruise in advance, especially for popular times like weekends and holidays.

Practical Information

How to Get There: Various departure points along the Han River. Check the specific cruise details.
Opening Hours: Varies by cruise
Cost: ₩15,000 - ₩25,000

Getting Around

Seoul has an excellent public transportation system, making it easy to get around the city. The subway is efficient, clean, and covers most of the major attractions. Buses are also a convenient option, but can be a bit more confusing for non-Korean speakers. Taxis are readily available but can be more expensive, especially during peak hours. Consider purchasing a T-money card or a Discover Seoul Pass for easy access to public transportation and discounts on attractions. These cards can be recharged at convenience stores and subway stations. Walking is also a great way to explore many neighborhoods, especially areas like Bukchon Hanok Village and Insadong. For longer distances, the KTX high-speed train is a good option for traveling to other cities in South Korea. Always check the latest schedules and book tickets in advance, especially during holidays.

Transportation Tips:

  • Check local transport apps for real-time updates
  • Consider day passes for multiple journeys
  • Download offline maps before exploring
  • Ask locals for the best routes and shortcuts

Where to Stay

Seoul offers a wide range of accommodation options to suit every budget and preference. Myeongdong is a popular choice for its central location and abundance of shopping and dining options. Insadong is a good option for those seeking a more traditional atmosphere, with hanok-style guesthouses and cultural experiences. Gangnam is a trendy district with luxury hotels and upscale shopping. Hongdae is a lively area known for its nightlife, street art, and indie music scene. Itaewon is a multicultural district with a diverse range of restaurants and bars. Consider staying near a subway station for easy access to the city's attractions. Booking accommodation in advance is recommended, especially during peak season.

Accommodation Tips:

  • Book early for better rates and availability
  • Consider location vs price when choosing areas
  • Check transport links to major attractions
  • Read recent reviews for the most current information

Best Time to Visit

The best time to visit Seoul is generally during the spring (April-May) or autumn (September-October). The weather is pleasant, with mild temperatures and clear skies. Spring is a beautiful time to see the cherry blossoms in bloom, while autumn offers stunning fall foliage. Summer (June-August) can be hot and humid, with occasional monsoons. Winter (November-March) can be cold and snowy, but it also offers opportunities for skiing and winter festivals. Consider your preferences and interests when planning your trip. Keep in mind that Seoul experiences distinct seasons, so pack accordingly. Layers are always a good idea, regardless of the time of year.

Seasonal Highlights:

  • Check local events and festivals
  • Consider weather patterns for outdoor activities
  • Book accommodations early during peak seasons
  • Off-season visits often offer better value

Suggested Itinerary

Day 1: Explore Gyeongbokgung Palace, Bukchon Hanok Village, and Insadong. Enjoy a traditional Korean dinner. Day 2: Visit the DMZ (Demilitarized Zone) for a unique and sobering experience. In the evening, head to Myeongdong for shopping and street food. Day 3: Ascend the N Seoul Tower for panoramic views of the city. Explore the War Memorial of Korea. Enjoy a Han River cruise at sunset. Day 4: Visit Lotte World for a fun-filled day of amusement park rides and entertainment. Alternatively, explore Olympic Park and its surrounding areas. Consider a day trip to Suwon Hwaseong Fortress, a UNESCO World Heritage site.

Itinerary Tips:

  • Book major attractions and dining reservations in advance
  • Allow flexibility for spontaneous discoveries
  • Keep backup indoor activities for weather changes
  • Mix popular sights with local neighborhood exploration

When is the best time to visit Seoul?

The best time to visit Seoul is The best time to visit Seoul is generally during the spring (April-May) or autumn (September-October). The weather is pleasant, with mild temperatures and clear skies. Spring is a beautiful time to see the cherry blossoms in bloom, while autumn offers stunning fall foliage. Summer (June-August) can be hot and humid, with occasional monsoons. Winter (November-March) can be cold and snowy, but it also offers opportunities for skiing and winter festivals. Consider your preferences and interests when planning your trip. Keep in mind that Seoul experiences distinct seasons, so pack accordingly. Layers are always a good idea, regardless of the time of year.. This period offers ideal weather conditions and optimal experiences for most attractions and activities.

How many days should I spend in Seoul?

We recommend spending at least 3-4 days in Seoul to see the main attractions. For a more comprehensive experience, 5-7 days allows you to explore hidden gems and enjoy a more relaxed pace.

What are the must-see attractions in Seoul?

The top attractions include Gyeongbokgung Palace, Bukchon Hanok Village, Myeongdong Shopping Street. These represent the essence of Seoul and should not be missed during your visit.

Is Seoul suitable for budget travelers?

Yes, Seoul offers options for budget travelers. Many attractions are free or low-cost, and there are affordable dining and accommodation options available throughout the city.

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